K. M. V. SACHITRA; A. K. G. POORNIMA. Worth of Celebrity Attributes on Purchasing Behaviour of Assurance Service in Sri Lanka: Mediating Effect of Source Credibility. Archives of Current Research International, [S. l.], v. 20, n. 1, p. 40–55, 2020. DOI: 10.9734/acri/2020/v20i130171. Disponível em: https://journalacri.com/index.php/ACRI/article/view/416. Acesso em: 21 sep. 2025.