VIKASH CHANDRA GAUTAM; ARPITA SHARMA KANDPAL; NISHA ARYA; SUDHANAND PRASAD LAL. Citation Analysis of Marketing Research: Key Contributions and Future Directions. Archives of Current Research International, [S. l.], v. 24, n. 6, p. 623–633, 2024. DOI: 10.9734/acri/2024/v24i6818. Disponível em: https://journalacri.com/index.php/ACRI/article/view/818. Acesso em: 21 sep. 2025.