1.
Vikash Chandra Gautam, Arpita Sharma Kandpal, Nisha Arya and Sudhanand Prasad Lal. Citation Analysis of Marketing Research: Key Contributions and Future Directions. Arch. Curr. Res. Int. [Internet]. 2024 Aug. 13 [cited 2025 Sep. 21];24(6):623–633. Available from: https://journalacri.com/index.php/ACRI/article/view/818