Archives of Current Research International

Potato cultivation in Aravalli district is closely linked with intensive input use and processing-oriented production systems, making farmer acceptance of bio-fertilisers important for sustainable nutrient management. This study examined the socio-economic profile, perception, buying behaviour, and adoption constraints of bio-fertilisers among potato-growing farmers in Aravalli district, Gujarat. A descriptive research design was adopted, and primary data were collected from 200 potato growers selected through simple random sampling from 20 villages across Bhiloda, Shamalaji, Meghraj, and Modasa talukas. Data were analysed using frequencies, percentages, the Weighted Average Mean method, and Garrett’s Ranking Technique. The respondents were mainly from the 36-45 year age group (36.50%), and 39.50% had completed higher secondary education. Large landholders accounted for 50.50% of the sample, while all respondents used micro-irrigation systems. The overall perception towards bio-fertilisers was moderately positive, with a mean WAM score of 3.61. Farmers expressed stronger agreement regarding long-term adoption benefits (4.17) and soil safety (4.11), whereas field demonstrations (3.07) and reliability of visible results (3.09) received comparatively lower scores. Company representatives were the main source of information (47.50%), followed by dealers or retailers (32.50%). Most farmers purchased bio-fertilisers every season (61.50%), exclusively through agro-input dealers, and 52.00% preferred credit-based payment. Product performance (4.27), ease of application (4.14), and dealer recommendation (4.05) were the leading purchase drivers. Garrett ranking identified higher price (74.6), lack of awareness (69.3), and lack of technical knowledge (66.1) as the most important constraints. The findings indicate that improved affordability, practical demonstrations, and technical guidance are central to strengthening bio-fertiliser adoption among potato growers.